UK. We bring you a striking picture gallery of Old Pulteney’s (International Beverage) 200th anniversary campaign with Avolta at Edinburgh and London Heathrow airports. The campaign is also running at Paris Charles de Gaulle with Extime.
Old Pulteney was founded in Scotland’s Wick, Caithness in 1826. For 200 years, it has built its identity around its remote coastal location and maritime heritage. The bicentenary campaign celebrates that history with the theme ‘Harbour in a Storm’. The initiative comprises experiential activations that evoke the distillery’s coastal setting supported by digital displays.
As reported, the pop-ups showcase two of the oldest whiskies released by the distillery to date. The Old Pulteney 50 Years Old, launched earlier this year to commemorate the 200th anniversary and limited to 200 bottles worldwide; and the Old Pulteney 30 Years Old, of which only 1,000 bottles have been released globally.
Visitors to the activations can also discover the Old Pulteney travel retail-exclusive (TREX) collection of 10, 13 and 16 Years Old expressions. ✈
London Heathrow
Edinburgh Airport
