SOUTH KOREA. Pernod Ricard-owned Scotch whisky brand Ballantine’s is giving travellers at two South Korean airports the chance to watch this year’s Ballantine’s Golf Championship live, as well as the exclusive opportunity to win a place in the event’s pro-am tournament.
Travellers who purchase a bottle of Ballantine’s 30yo at Incheon International and Jeju airports receive an exclusive invitation pack, which details how to enter the prize draw to win one of three places to participate in the Championship’s pro-am tournament. The winners will dine with the star player at the event’s gala dinner.
Ballantine’s has installed eye-catching in-store displays to raise awareness of the 2010 Championship and the offer available with Ballantine’s 30yo.
The displays will be in place throughout January and February in Incheon International Airport, and throughout January in Jeju.
“Ballantine’s has a long-standing association with golf, and this latest promotion is designed to celebrate the forthcoming Championship and underline the brand’s premium cues,” said Chivas Brothers Regional Director Robin Johnston.
“We have already had a high level of interest in the brand and the Championship as a result.”
 |  |
Eye-catching in-store displays aim to raise awareness of the 2010 Ballantine’s Golf Championship and the prize draw
| |
About Ballantine’s Scotch whisky
Ballantine’s is the third best-selling Scotch whisky brand in travel retail and is ranked number one (17yo and older) in the Asia Pacific region (source: IWSR 2008).
The product range for the travel retail sector comprises Ballantine’s Finest, Ballantine’s 12, 17, 21 and 30yo, and Ballantine’s Pure Malt.
Ballantine’s is the title sponsor of the Ballantine’s Championship 2008-2010 and 2011-2013. Other sports events sponsored by the brand include the Omega Mission Hills World Cup 2009; the Barclays Scottish Open, held every July at the exclusive Loch Lomond Golf Club, Scotland; and the UBS Hong Kong Open in 2008.
