Luxury skincare brand Baroque & Rose, represented in travel retail by Garry Maxwell’s GMAX Travel Retail, has secured two more inflight listings: Tigerair Taiwan and Thai Airways. The UK-based sustainable brand already has listings with Emirates and Virgin Atlantic.
Founded in 2018 by Miriam Ciantar – spa owner, aesthetician and makeup artist with more than 40 years of experience in the beauty industry – Baroque & Rose manufactures non-toxic products without any gender or ethnicity bracket. She said: “We take our corporate responsibility past the point of purchase.”
Baroque & Rose Pure Face Milk recently secured a joint win in the Best Skincare, Haircare, Bath & Body Product category at the 2023 Asia Pacific Travel Retail Awards.
The brand will launch its travel retail kit later this year and is currently taking pre-orders. The kit retails at US$90 and includes the Pure Eye Contour cream (30ml), Pure Face Milk (50ml) and Pure Face Tonic (50ml).
Baroque & Rose has a variety of unique selling points (USP), some of the crucial ones being ingredient transparency and eco-friendly packaging.
In a recent interview with The Moodie Davitt Report Reporter Ameesha Raizada (read more here), Ciantar said: “I would love to see Baroque & Rose in all the high-end airlines and airports. We aim to be affiliated with luxury skincare distributors and partners that embrace our sustainability and social conscience.
“We are integrating with airlines that recognise the brand USPs and appreciate the difference we are making in sustainability and luxury.
“Partnering for a travel retail project at airports would be a marvellous way of creating brand awareness and visibility for Baroque & Rose.” ✈
