Airport wellness specialist Be Relax has rebranded as Be Relax Wellness. The change reflects an evolution of the company’s business beyond its established airport spa offer into a broader portfolio of wellness concepts for travel retail.
The rebrand is a result of shifting passenger expectations as more travellers seek comfort, privacy, convenience and wellbeing on their journeys, the company said.
Be Relax Wellness comprises four core concepts: Spa, Suites, Spa & Suites and travel accessories.
Spa continues the company’s established airport offering, providing accessible massage and beauty treatments at airports worldwide.
Suites introduces private spaces where travellers can rest, work, refresh or recharge before continuing their journeys.
The hybrid Spa & Suites is an integrated concept combining wellness treatments with private relaxation facilities.
Completing the portfolio is a curated travel accessories retail range, including travel pillows and massage devices.
According to the company, the new brand architecture was developed to better express expanding portfolio while maintaining its core mission of helping travellers feel better before, during and after their journeys. The rebrand incorporates a refreshed visual identity, including dedicated logos and graphic guidelines for each business line.
Be Relax said the evolution strengthens its position within the airport wellness and travel retail sectors through an expanded range of products and services. New concepts are set to roll out throughout 2026. ✈
