Beam Inc has underlined its commitment to the Indian market with the global launch of two new super premium expressions of Teacher’s Scotch whisky from the Ardmore Distillery – Teacher’s 25yo Blended Scotch Whisky and Teacher’s Highland Single Malt Whisky.
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Teacher’s Highland Single Malt from the Ardmore Distillery (one-litre) will be available in Indian duty free at US$40 |
Beam Inc said it has been witnessing strong growth in its emerging markets, of which India continues to be “a jewel in the crown”. The flagship Teacher’s Highland Cream has become the dominant market leader across the country, the company added.
The Teacher’s portfolio comprises Teacher’s Highland Cream, Teacher’s 50-12yo and the recently launched premium Teacher’s Origin.
Speaking at the global launch from India, Beam India & ISC CEO & Managing Director (India & Indian Sub Continent) Harish Moolchandani said: “We have seen some very exciting times in the last year. Teacher’s as a brand outperformed the market and expectations and its elevation to the number one position in India has reaffirmed our belief in the understanding we have of the Indian consumer and their requirements.
“Teacher’s 25yo and Teacher’s Single Malt are very premium expressions that will help us break through the clutter in the Indian Scotch whisky market and offer the finest experiences to whisky aficionados. The Teacher’s 25yo is truly a feather in the cap for Beam Inc. It is for connoisseurs ready to experience the ultimate and we are certain to see it become an exclusive and aspirational expression of achievement.”
Teacher’s Master Blender Robert Hicks said: “Teacher’s 25yo is the oldest Teacher’s blend that has ever been produced by us for sale and has been specially created to show how important it is to Teacher’s. The blend is rich and full of flavour and stays true to William Teacher Senior’s guiding principles of a high malt content blend.”
Teacher’s 25yo is a rare and exclusive blend of the finest Scotch whiskies, available in individually numbered ceramic decanter carriers. This expression is distilled, matured and bottled in Scotland. It contains a high percentage of malt whisky; in particular the main flavours are provided by Ardmore Single Malt from the Ardmore distillery, which has been producing Highland peated malt whisky for the Teacher’s family since 1898.
To create the blend, the finest aged casks of at least 25 years of age are first hand selected, followed by the art of blending to craft the finished spirit. The result is a rich and smooth blend with subtle hints of peat smoke, Beam said.
Hicks continued: “Teacher’s Highland Single Malt is produced at Ardmore distillery in the Eastern Highlands of Scotland, which was designed and built in 1898 by Adam Teacher, one of the sons of William Senior. Adam wanted a very individual single malt whisky to be distilled for use in Teacher’s and to achieve that he selected peat from New Pitsligo for kilning his malt back in 1898; we continue to smoke our malted barley using New Pitsligo peat to this day to ensure the quality – a quality we are proud of and dedicate to you.”
Teacher’s 25yo (700ml) is priced at Rs 26,230 in Delhi; Rs 33,225 in Mumbai; Rs 32,368 in Bangalore; and Rs 31,000 in Kolkata. It will soon be available in duty free at US$250.
Teacher’s Highland Single Malt from the Ardmore Distillery (750ml) is priced at Rs 4210 in Delhi; Rs 5000 in Mumbai; Rs 4544 in Bangalore; and Rs 3900 in Kolkata. The one-litre variant will soon be available in duty free at US$40.
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Teacher’s 25yo is a blend of the finest Scotch whiskies, available in individually numbered ceramic decanter carriers |
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