USA. Starboard Group is partnering with Carnival Cruise Line and Diageo to introduce a limited-edition, travel retail-exclusive (TREX) Bulleit Bourbon (pictured) amid the celebrations to mark the USA’s 250th anniversary this year.
The single-barrel bourbon will be available exclusively in retail stores on 14 Carnival ships this summer.
The limited-edition Bulleit Bourbon is from a barrel that was selected by Starboard President & CEO Lisa Bauer and Carnival Cruise Line President Christine Duffy in January at Starboard’s Unleash the Potential Summit, where Duffy was a special guest speaker.
“We’re excited to collaborate with Carnival and Diageo on the launch of this limited-edition Bulleit Bourbon, which Christine and I were able to taste and select in person together earlier this year,” said Bauer.
“We know that personalised, immersive experiences such as premium spirits tastings hold great appeal for Carnival guests, and we’ll continue to pioneer these kinds of exclusive retail offerings that help make every voyage unforgettable.”
“Carnival is always elevating the guest experience, and as America’s cruise line, we’re excited to partner with Starboard to bring this exclusive Bulleit Bourbon to shops on 14 of our ships,” said Duffy. “Bulleit’s known for its great flavour and craftsmanship, and this special single-barrel pick gives our guests another fun, memorable way to enjoy their time at sea.”
The limited-edition Bulleit Bourbon will be exclusively available for US$59.99 on the following Carnival ships:
- Carnival Celebration
- Carnival Dream
- Carnival Firenze
- Carnival Freedom
- Carnival Horizon
- Carnival Jubilee
- Carnival Legend
- Carnival Magic
- Carnival Miracle
- Carnival Panorama
- Carnival Pride
- Carnival Sunrise
- Carnival Sunshine
- Carnival Venezia
Tasting notes (from Diageo): The limited-edition Bulleit Bourbon offers bright fruit notes layered with crisp floral elegance on the nose and features delicate spice on the palate with a refined, silky mouthfeel, finishing with a softer spice profile balanced by a smooth, rounded body. 🛳️
Announcing The TREX Factor
The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division*, the pioneering B2B and B2C crossover series is being shown in multi-lingual form (led by but not limited to Chinese and English) on the Moodie Davitt STUDIO YouTube platform with tailored versions and shorts to follow on a forthcoming WeChat Video Channel, Xiaohongshu, Instagram and links through our dual WeChat B2B platforms. EPISODE 1In our worldwide premiere, resident TREX Master Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores. Click on the YouTube icon to view. EPISODE 2In our second episode, resident TREX Master Martin Moodie introduces you to two single malt whiskies from The Macallan, one of the truly famous Scotch whiskey distilleries of the world. Two very interesting variants with very different stories behind them. Click on the YouTube icon to view. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
