Beam Suntory has introduced Kilbeggan 21yo, a limited edition bottling of the oldest blended Irish whiskey from Kilbeggan Distilling, across European travel retail.
The launch follows the successful domestic introduction of Kilbeggan 18yo, which was named ‘Best Blended Irish Whiskey’ at the 2012 World Whiskey Awards. Kilbeggan 21yo (40%abv) retails at €99 for a 70cl bottle and is distributed by Maxxium Travel Retail in European travel retail.
According to the distillery, Master Blender Noel Sweeney has selected casks of the oldest grain and malt whiskey, blended and matured in ex-bourbon, port, Madeira and sherry casks to offer a “beautifully balanced” flavour and complex, sweet and smooth notes. It is presented in premium packaging and described as perfect for gifting.
Beam Suntory Global Travel Retail Marketing Director Michael Cockram commented: “This premium, limited-edition Kilbeggan expression is a prime example of the craft that goes into making this fine Irish whiskey. Kilbeggan 21yo is the first of two new releases for travel retail and offers consumers the chance to experience a super-premium whiskey from a renowned distillery with strong traditions and heritage.
“We are excited to expand the Kilbeggan portfolio with premium expressions as Irish whiskey continues to shine in this channel. Perfect for gifting or for the Irish whiskey aficionado, Kilbeggan 21yo promises to generate interest and give retailers a point of difference,” Cockram concluded.
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Kilbeggan 21yo is the first of two new releases for travel retail from Kilbeggan Distilling | |
