Beam Suntory to spotlight newly expanded whisky portfolio in Orlando

Beam Suntory will exhibit at next month’s IAADFS Duty Free Show of the Americas for the first time since the launch of its global distribution operation, showcasing its portfolio of spirits – with a focus on whisky (booth 323).

The company’s recent integration of the Morrison Bowmore brands has expanded its whisky portfolio to include leading brands across Japanese, Irish and Canadian whiskies, bourbon as well as Scottish malts and blends.

Beam Suntory Americas Travel Retail Director Jose Aponte said: “IAADFS is especially important this year as it marks our first exhibition as a global spirits distribution operation in travel retail. We look forward to welcoming customers to our stand and talking to them about how we can work together to realise the full potential of the spirits category, particularly in global whisky where we’re uniquely positioned to provide customers with category solutions. We are also unveiling exciting new products, which we’re confident will drive excitement within the channel.”

Beam Suntory will showcase its full range of bourbons at the Orlando show, including Jim Beam White, Jim Beam Black, Red Stag by Jim Beam, Jim Beam Honey, Maker’s Mark, as well as The Small Batch Bourbon Collection, which is comprised of Knob Creek, Basil Hayden’s and Booker’s. The company will also feature its Jim Beam Signature Craft series, a collection of ultra-premium bourbons, and introduce a flavour-infused product as part of the series.

Also on show is a comprehensive range of Scottish malts, including Laphroaig and Bowmore Single Malt Scotch Whisky, which will be on display together for the first time. Both brands offer a range of travel retail exclusives.

Beam Suntory will showcase its full range of bourbons plus several Scottish malts
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