Russian vodka brand Beluga has announced new packaging for duty free retailers featuring a complimentary branded glass with each bottle of Beluga Noble Vodka.
The new promotional pack was introduced at the end of March 2013 at Zurich Airport, and the roll-out will continue in Geneva, Paris, Moscow, Kiev, Brussels, London, Antalya and other cities.
The special-edition packaging came about after the company’s customers asked where they could purchase glasses featuring Beluga’s signature fish design.
Beluga Vodka, created in Siberia, is produced at a state-of-the-art factory where modern technology is combined with manual labour. As part of the process, each bottle includes handmade finishing of the product packaging.
“We are growing rapidly, entering new markets. The distinctive feature of our brand is not only the product of an excellent quality, but also a first-class package design. Also, we always try to please our customers,” said the company.
“Our devotion to perfection and the fine feel for new trends always keep our brand in the forefront,” it added.
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The new duty free pack contains a complimentary glass with a bottle of Beluga Noble Vodka |
