Berlin retailer and distributor BERetail has welcomed Mariangela Pichierri to its sales and purchasing department as Director of International Sales & Purchase P&C effective 1 October.
Pichierri brings over 12 years of experience in travel retail along with extensive product knowledge and established connections within the market. She will be responsible for the management of the sales department alongside BERetail Managing Director Martin Enk.
Enk said: “With Mariangela, we are very proud to have gained an expert for BERetail who knows the market, our customers and their special needs like no other. Our goal is to increase sales by offering unique products and services that meet travellers’ needs.
“This includes not only optimising our current customer base, but also actively seeking new customer partnerships to expand our reach.”
Pichierri added: “I am really proud and happy to be part of this great team. BERetail offers me an ideal platform to align my skills and ambitions.
“The opportunity to enhance the customer experience, nurture brand partnerships and contribute to the growth of travel retail was very appealing to me. I am looking forward to this new role and the opportunities it offers for my personal and professional development.”
BERetail operates stores and restaurants at various airports as well as in downtown tourist-driven locations. Products include duty free items, destination and food souvenirs, confectionery, and convenience goods.
The company also supplies various European Union travel retailers with national and international brands through its distribution platform and provides a range of consulting and ancillary services. ✈
