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Bobbi Brown’s Perfectly Defined Gel Eyeliner |
Bobbi Brown Cosmetics has unveiled a new Perfectly Defined Collection, designed to make eyes stand out. It will be available in travel retail worldwide from April.
“For standout eyes, it’s all about lining and defining,” noted Brown. The collection comprises a new Perfectly Defined Gel Eyeliner, a lash curler and a limited-edition Dual-Ended Mascara.
Perfectly Defined Gel Eyeliner, the brand’s first retractable pencil, is said to deliver pigmented colour, precision lining and 12-hour wear. Formulated to resist water, sweat and humidity, it incorporates a built-in sharpener within the end cap.
The shades available are Chocolate Truffle, Pitch Black, Sapphire, Scotch, Steel Grey and Violet Night.
The Dual-Ended Mascara (available in black only) is designed to be layered. Consumers should first apply the Extreme Party Mascara, which creates a dramatic “˜false lash’ look. It can be reapplied up to four times a day for added volume without clumping, according to the brand.
This should be complemented by Bobbi Brown’s No Smudge Mascara, which features a brush said to coat individual lashes even and precisely from root to top for waterproof ten-hour wear.
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