Bobbi Brown offers endurance with new Long-Wear make-up line

Bobbi Brown’s new Long-Wear make-up collection is rolling out into travel retail doors worldwide this month. The line features the brand’s first long-wearing brow pencil and seven new shades of Long-Wear Cream Shadow.

Staying power: Bobbi Brown’s new Long-Wear line launches this month

The new Perfectly Defined Long-Wear Brow Pencil (available in eight shades) offers 16-hour staying power, an innovative texture and a dual-ended design. The coverage is claimed to be sweatproof, waterproof, and resistant to humidity. The versatile slanted tip can be used to define or soften, while the attached “spooly” brush blends and combs.

Complementing the new brow pencils are new shades of the brand’s portable Long-Wear Cream Shadow Stick, which can be used as either eye shadow or a smudgy liner. Pink Sparkle, Heather Steel, Rich Caviar, Taupe, Dusty Mauve, Goldstone and Soft Peach join the existing line-up.

Food & Beverage The Magazine eZine