GERMANY. Braun is introducing a new black exhibition booth at the IAADFS Duty Free Show of the Americas next month (Stand number: 1304).
The stand’s new design is in line with Braun’s overall brand appearance. Together with the all-black packaging concept it creates a unified brand look.
Braun will also present its point-of-sale concept which includes materials for improved product display and shopper experience.
In addition, the company will showcase two new products:
Silk-épil7 Dual Epilator
The new Braun Silk-épil7 Dual Epilator claims to be the first hair removal device that combines “the best of epilation and shaving giving long lasting results with superior smoothness and less pain in just one stroke”.
The epilator with its 40 tweezers and various attachments reportedly removes hairs even as small as a grain of sand. And because hairs are removed from the root, re-growth is finer and slower for longer-lasting hair-free skin.
It includes the integrated Gillette Venus blade, which follows behind the epilator to capture stubborn hairs and lift away dead skin cells.
The Silk-épil7 Dual Epilator is designed for use in the bath tub or shower. For the first time, Braun’s innovative epilator head design can be used with shaving gel which works to prepare the skin for a smooth shave.
 |  |
(Left) The Silk-épil Bikini Styler allows precise styling in the bikini area thanks to the slim bikini zone cutting head and 5mm precision cutting head; (Right) The Silk-épil7 Dual Epilator claims to combine “the best of epilation and shaving” | |
Silk-épil Bikini Styler
The new Bikini Styler is a hair removal tool that allows precise styling in the bikini area thanks to the slim bikini zone cutting head and 5mm precision cutting head.
The product is available in pink and white and comes in an airline-suitable packaging. It is equipped with a protective cap, cleaning brush, pouch and one Duracell AAA battery.
The ten sticker shapes help to create new and unique styles, Braun said.
For more information, contact Kathrin Mellin at mellin.k.1@pg.com.
About Braun
Germany-based Braun GmbH, owned by Procter and Gamble, manufactures a wide variety of products, ranging from electric shavers to oral care products and beauty products to household appliances. Braun products are distributed worldwide. Visit www.braun.com/global.html.
