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Designed for accurate, on-the-go application |
Last year, The Moodie Report introduced innovative lip gloss brand You Joue ahead of its plan to break into the travel retail industry. A year on and the brand has secured listings with a number of airlines including Etihad, Al Italia and Dragon Air and is hoping to make its move into airport retail.
You Joue lip gloss features an inbuilt LED light and mirror, an idea that Founder Mariette Scoop came up with to offer a “fuss-free fix” for lip touch-ups.
You Joue Founder Mariette Scoop commented: “Introducing You Joue to a market dominated by big brand companies was a challenging prospect, however, I knew I had a great product to offer. It’s been wonderful to see the reaction of buyers to the “˜wow’ effect of the built-in light and mirror alongside the wonderful quality of the gloss. It’s a combination that has proved to be perfect for the travel retail market”.
New to the range this year is the addition of a single gloss in neutral colour. A travel retail exclusive duo pack containing lip-glosses in Champagne Glaze and Juicy Guava shades has also been launched.
The brand has created specially designed merchandising units which are being introduced to display the product within airport retail spaces.
You Joue will be attending the TFWA World Exhibition alongside their inflight agent Premier Portfolio (Stand number: Green Village M44).
