UK accessories brand Art on Scarves has announced three licensing partnerships with Aardman, Royal Museums Greenwich and British artist and author Henry Fraser.
The agreements span entertainment, British cultural heritage and art, broadening the brand’s offer of premium, giftable accessories for travel retail. Art of Scarves is represented by JES Travel Retail in the channel.
The agreements will see Art on Scarves develop new collections for each IP, combining British design and storytelling.
The collections will feature in the brand’s sustainability range, which uses recycled plastic bottles, and in the classics range which includes travel retail-exclusive (TREX) designs.
The partnership with Aardman, the British animation studio behind Wallace & Gromit and Shaun the Sheep, will see Art on Scarves translate some of the studio’s best-known characters into a range of story-led accessories.
Art on Scarves has also secured a licensing agreement with Royal Museums Greenwich. The resulting accessories collection will draw inspiration from the museums’ heritage, collections, architecture and connections to British maritime and scientific history.
The collection will bring Greenwich’s sense of place to life in fashion accessories that enable travellers to take a piece of British history with them.
The third partnership is with British artist, bestselling author and motivational speaker Henry Fraser, whose artwork will be featured across a new collection of scarves.
Fraser was paralysed from the shoulders down following a spinal cord injury at the age of 17. He subsequently taught himself to paint using a brush held in his mouth and has since built an international profile as an artist, author and speaker.
Art on Scarves Founder Lucy Talog Hay commented: “We are absolutely delighted to be partnering with such iconic and inspiring organisations as Aardman, Royal Museums Greenwich and Henry Fraser Art.
“Each brings a unique story, an extraordinary creative legacy and a passionate audience, making them the perfect partners for Art on Scarves. These collaborations are about far more than simply placing artwork onto products.
“Together, we are creating beautiful, meaningful collections that allow travellers to take home a genuine piece of the places, people and stories they have connected with.
“In travel retail, today’s customer is looking for authenticity, sustainability and products with an emotional connection, and these partnerships deliver exactly that.” ✈
