Brown-Forman has named Colton Payne as Customer Marketing Manager for Global Travel Retail, effective 16 December.
Payne takes over from Jeannine Wise who recently joined the Brown-Forman Herradura and el Jimador Tequila team
In his new role, Payne will be responsible for implementing the strategy for Brown-Forman’s travel retail business and the global travel retail portfolio. He reports to Brown-Forman Global Travel Retail Marketing Director Eric Helms.
Payne joined Brown-Forman in 2012 as Global Digital Manager for Modern Liqueurs. Since 2014, he has served as Associate Brand Manager – Wines for the North America region.
Helms said: “Colton’s background and expertise will prove to be a great asset in his interaction with key travel retail customers as well as his responsibilities in the management of the Brown-Forman GTR trade marketing group. We look forward to his contributions in maintaining the progress and success enjoyed by Brown-Forman Global Travel Retail over the past two decades.”
