Buckley Jewellery will open a pop-up shop at London Heathrow Terminal 1 on 1 October, featuring the company’s three brands: Buckley London, Attwood & Sawyer and Bouton.
Both Buckley London and Attwood & Sawyer offer fashion costume jewellery, while Bouton – the latest addition to the company’s portfolio – features sterling silver with 18ct gold, rose gold, rhodium or black rhodium plating and handset simulated stones.
The pop-up shop will feature crystal accents throughout, including screen printed crystals on glass, while various complementary gift box options on show aim to add glamour.
There will also be an interactive photo-call area with an ornate frame suspended from the ceiling where customers can choose from a variety of fun props and jewellery to try on. They can then get their photo taken where it will be uploaded onto the relevant brands’ social channels, including Facebook and Twitter.
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The pop-up shop in Heathrow T1 will feature crystal accents and a touch of interactivity, with a photo-call area where customers can try on a variety of fun props and jewellery |
“This will be a fun way the customer can try on the jewellery they love and where they can show off their new purchases to friends and family,” the company said. Customers also have the chance to win prizes for best photo every week.
Bouton Brand Director Sam McDermid said: “We wanted to connect with our consumers and create a fun, social buying experience that goes beyond just the till point. The photo booth will be a way for customers to linger in a bejewelled environment and connect with the brand through social media.”
There is a one-year international warranty on all Buckley London and Attwood & Sawyer brands and a two-year international warranty for Bouton.
Bouton Joie Collection
Bouton’s new sterling silver Joie Collection comprises interwoven tiny chain-links and delicate balls fused together into one bond. These are fused together in a selection of gold, rose gold or cool black rhodium which creates a glistening effect with the movement of the wrist. A magnetic clasp and Bouton’s signature simulated diamond pavé stones set onto the classic Bouton button or a delicate ring complete the look with a dash of sparkle.
The collection features both dainty and chunky bracelets and statement necklaces in different fusion details.
The Joie collection is available in stores this month, with recommended retail prices ranging from £150 to £350.
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The sterling silver interwoven chains and balls are fused together in a selection of gold, rose gold or cool black rhodium which creates a glistening effect with the movement of the wrist |
