Cacharel has unveiled a new feminine fragrance called Catch Me. Fronted by model Diana Moldovan, it will be launched worldwide in September, following an exclusive preview from 16-29 August with retailer Aelia.
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Cacharel’s new Catch Me feminine fragrance will be available in travel retail worldwide from September |
The Catch Me concept aims to express playful femininity. The ad campaign, shot by Jean-Baptiste Mondino, highlights a “game of seduction”, whereby the sassy, seductive Moldovan is playfully pursued by three besotted men. “Catch Me is a getaway, an incredible sensation of freedom and self-confidence”, Moldovan explained.
The juice was composed by Dominique Ropion (the creator of Cacharel’s Amor Amor). The key ingredient is orange blossom, hailed by Ropion as “one of the greatest flowers in perfume-making”. Other notes include an almond milk accord, petit grain, mandarin, and amber woods.
“The result is mouth-watering pleasure,” noted Ropion. “Light and addictive, innocent and carnal, refreshing and sensual”¦It’s a fragrance that likes to play with its power of seduction, without taking itself too seriously.”
The Catch Me flacon was created by Patrick Veillet, whose aim was to express pleasure, surprise and lightness within the bottle. Reminiscent of a fruit ready to be picked, it features “twisted” glass to evoke “liquid rigidity”.
Cacharel Catch Me will be available as a 30ml, 50ml and 100ml edp.
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