The Shilla Duty Free Singapore serves up a Sun-Kissed Summer at Singapore Changi Airport

Sun-Kissed Summer combines entertainment, savings and exclusivity, underlining how retailers continue to use experiential mechanics to enhance dwell time and shopper engagement

SINGAPORE. The Shilla Duty Free Singapore has unveiled Sun-Kissed Summer, a Disney-themed seasonal campaign at Singapore Changi Airport.

The campaign combines shopping rewards, promotional offers and exclusive collectibles featuring Disney’s Mickey & Friends. It also highlights a diverse array of prestige beauty, fragrance, skincare, makeup and travel-exclusive (TREX) products. The initiative is running until 15 July.

(Above and below) The combination of instant rewards and spend-based discounts aims to encourage impulse purchases and drive up basket spend

At the centre of the campaign is a Catch & Win mechanic available at The Shilla Duty Free’s transit stores across all four Changi Airport terminals. It offers shoppers the opportunity to receive sure-win vouchers, with no minimum spend required to take part.

The Shilla Duty Free is also running a storewide promotion offering S$20 (US$15.60) off purchases of S$300 (US$234) or more, providing travellers with added value across the retailer’s assortment.

(Above and below) Catching the moment: A Catch & Win game drives engagement and in-store spend through an accessible, no-minimum-spend participation mechanic offering special vouchers

Travellers can combine Catch & Win vouchers with wider storewide promotions to unlock bigger savings.

In addition, they can purchase an exclusive Mickey & Friends tote bag for S$9.90 (US$7.72) with any purchase.

The limited-edition bags are available in two colourful summer-inspired designs that feature themes of travel, outdoor adventure and seasonal exploration.

Travellers who follow The Shilla Duty Free Singapore on Instagram or Xiaohongshu (Little Red Book) can also redeem an exclusive Mickey-themed sticker at the Catch & Win station.

(Above and below) Limited-edition Mickey & Friends stickers and tote bags add a collectability element to the campaign

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