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The ck in2u advertising visual | |
US. Calvin Klein Fragrances (Coty Prestige) has announced the winners of its international short film competition: ck IN2U ‘What are you IN2?’ Film Contest.
Entries ranged from experimental and cinematic to hilarious and seductive, according to the company. A panel of acclaimed independent film personalities, Mena Suvari, Jennifer Coolidge, Emilio Estevez and Evan Ferrante – plus consumers who voted on the ck IN2U website – selected Canadian Kyle Connolly as the grand prize winner, for his film “2@2” , described as a “modern, visually poetic narrative of boy meets girl”.
The three runners-up were the films ‘Post-it Girl’, about a quirky girl who uses Post-It notes to organise her life and her relationship; ‘Mad IN2 Art’, a collaborative piece by a group of artists who construct and animate rooms they’ve designed; and ‘A New Sudan’, challenging the world not to ignore the situation in Darfur.
“We wanted to give consumers around the world a new way to connect with each other and to offer a voice to aspiring filmmakers,” explained Calvin Klein Fragrances Global VP Marketing Lori Singer. “It has been fascinating to learn what people are IN2 right now.”
Awareness was a theme developed in the short on Darfur and echoed by the celebrity judges. Actress Mena Suvari commented: “I’m into awareness. Especially when it comes to how we interact with one another and our planet.”
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The www.whatareyouin2.com website | |
Actor/Director Emilio Estevez said he was into “creating a world where a child is as capable of planting a seed and nurturing it into a mature plant, as he or she is at sending an e-mail or text message from their cell phone”.
Actress Jennifer Coolidge added: “I believe that the only hope in resurrecting the quality of the films of the past lies in the future of the independent filmmaker.”
Winning film-maker Kyle Connolly said: “We wanted to create a visually stunning, cinematic experience”¦ I am riding on such a high right now; it is an honour to be chosen by the judges and members of the ck IN2U online community.”
www.whatareyouin2.com is an online community for people around the world to post films and connect with others who are “IN2” the same things. The contest ran online from 1 April until 1 July. All the films from the ck IN2U ‘What are you IN2?’ Film Contest are live on the site.
The grand-prize winner will receive a US$10,000 prize. The three runners-up will receive US$1,000.
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