Food & Confectionery
KitKat Formula 1 Break Zone makes Asia Pacific debut at Singapore Changi Airport with FNA Group
The Singapore activation forms part of NITR’s continued investment in the KitKat and Formula 1 partnership across global travel retail, using experiential retail and gifting to support confectionery category growth.
“Confectionery already has a strong conversion in travel retail, but stopping shoppers is no longer enough to grow the category,” says Mars Wrigley International Travel Retail Market Director An De Volder.
The Singapore activation forms part of NITR’s continued investment in the KitKat and Formula 1 partnership across global travel retail, using experiential retail and gifting to support confectionery category growth.
The vast store, described as a milestone in the brand’s international growth, is positioned beneath a soaring 23-foot-high ceiling. It represents the brand’s most ambitious retail expression to date.
The new TREX range brings destination-specific packaging to Chocodate’s travel retail-exclusive offer across six regional editions.
As China’s National Day holiday gets under way, HTDF is introducing a refreshed offer spanning brand debuts in Hainan, upgraded spaces and experiential retail concepts.
“Authenticity, discovery and memorable experiences – “Perhaps our real hero product is Italy itself – presented not as a cliché, but through the quality, people, territories and stories behind the products,” says Food Accademia Founder Fabrizio Canal.
Lindt & Sprüngli Global Travel Retail is extending its destination-inspired chocolate series with a Bali-style ube bar, set for an exclusive Zurich Airport pre-launch in October before a wider travel retail roll-out.
The strategy comes as the confectionery house navigates regional disruption, changing traveller purchase missions and a shifting regulatory landscape.
The recognition comes as Mondelēz WTR advances its Destination: Value growth vision through closer retailer collaboration and traveller-focused initiatives.
Ricola will showcase two travel retail-exclusive (TREX) formats and a refreshed brand identity as it targets new gifting opportunities and purchase occasions in travel retail.
The Design Solution’s Nick Taylor and Maria Mendes outline five strategies for creating memorable airport retail environments illustrated through the transformation of Portugal Duty Free’s estate.
Munz has joined forces with Geneva Airport and Lagardère Travel Retail Switzerland to deliver an interactive chocolate experience led by a Ladybird-themed Microlino, tastings and gamification.












