Food & Confectionery
Retail Media Impact puts integrated brand engagement in the spotlight at Frankfurt Airport
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Walker’s Shortbread and Avolta serve Tennis Ball Shortbread Rounds in major London airport takeover
Tapping into the British tennis season, the family-owned Scottish shortbread brand and Avolta are rolling out limited-edition Tennis Ball Shortbread Rounds across World Duty Free at Heathrow and Gatwick airports.
Images of the Day: Travel retail unwraps World Chocolate Day
Today’s images showcase how travel retail embraced World Chocolate Day (7 July) capturing the sweet spirit of the annual celebration with confectionery-led experiences, promotions and social media initiatives.
Mondelez and Qatar Duty Free bring Toblerone Crystal Bar charity auction to Hamad Airport
Qatar Duty Free is hosting one of nine Toblerone Crystal Bars handcrafted by Swarovski at Hamad International Airport as part of the global travel retail campaign, with local auction proceeds benefitting Education Above All Foundation.
Cartwright & Butler rolls out channel-exclusive St Andrew’s Flag Tin at Avolta’s Scottish airport stores
The British fine-food specialist is strengthening its travel retail footprint with the launch of a Scotland St Andrew’s Flag tin – a permanent addition to its Signature Tins range, available from July exclusively at World Duty Free stores across Scotland.
Experiential retail sets sail: Gebr. Heinemann opens duty-free stores on TUI Cruises’ Mein Schiff Flow
Gebr. Heinemann has opened its two exclusive duty-free stores, Meine Freude and Mein Glanz, onboard Mein Schiff Flow, unveiling a new cruise retail concept centred on the key travel retail trends of experience, activation and personalisation.
Nestlé and Unifree Duty Free shift KitKat Formula 1 into top gear at Istanbul Airport
Launched on 3 July, the experience reflects the confectionery brand’s global partnership with Formula 1 while reinforcing its presence within travel retail.
Mars Wrigley and Avolta bring colour to Palma de Mallorca with travel retail’s largest M&M’s Experience
Mars Wrigley International Travel Retail and Avolta are bringing a new level of interaction, entertainment and sense of place to Palma de Mallorca Airport with the opening of travel retail’s largest M&M’s Experience.
Images of the Day: Mondelez’s Toblerone Crystal Bar shines in the social media spotlight
Mondelez World Travel Retail is harnessing the power of creator content to amplify its Swarovski-crafted Toblerone Crystal Bar campaign across nine international airports.
The Chocolate Box spotlights Small Batch collection on World Chocolate Day across Australian airports
To mark World Chocolate Day, The Chocolate Box is treating travellers at four Australian airports to complimentary tastings of its exclusive handcrafted Small Batch Chocolate Blocks.
The TREX Awards: Who has won the big final honours, including the ultimate Patagotitan accolade?
In a big finish to The TREX Awards, we reveal the intensely competitive TREX Collaboration between a Brand and Retailer (and/or Airport) Award, the Best CSR-Related TREX accolade and The Patagotitan Award – the highest-ranked TREX across all categories.
A cut above: Mondelez WTR unveils ‘The Ultimate Gift’ campaign with Toblerone Crystal Bars crafted by Swarovski
A superbly conceived and highly original campaign centres on nine individually numbered Toblerone Crystal Bars, displayed at nine major airports; a crucial added element is that all are being auctioned, with proceeds to be donated to each airport’s charity partner.
