Haircare and Styling
Kérastase and Avolta add gloss to the São Paulo and Rio de Janeiro shopping experience
Kérastase is blending personalised hair diagnostics, styling, retailtainment and digital engagement in an immersive House of Gloss experience across two major Brazilian airports.
The elegant 600sq m shopping space at the gateway to the nation’s capital Hanoi includes an extensive range of international brands complemented by Vietnam Essence, which offers a curated selection of national products.
Kérastase is blending personalised hair diagnostics, styling, retailtainment and digital engagement in an immersive House of Gloss experience across two major Brazilian airports.
The beauty powerhouse is stepping up its AI strategy with Profound to strengthen how its global brand portfolio is discovered across generative AI platforms.
Wella Professionals is bringing beauty and motorsport together at Madrid Airport Terminal 4 with Avolta through an experiential F1 Academy activation centred on product discovery and traveller engagement.
Sensai is stepping up its international growth drive through travel retail expansion, new market entries and a return to premium hair and scalp care as part of Kao Group’s wider Global Top Sharp strategy.
“The global duty-free and travel retail market is at a critical inflection point of recovery and quality improvement,” said CDFG as it unveiled the expansive document that systematically interprets consumer trends, category evolution and channel transformation logic.
This year’s promotion follows the triumphant success of the inaugural Redefine Your Beauty campaign in 2025, billed as the largest joint beauty initiative in Heathrow Airport’s history.
The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our two WeChat platforms – our weekly Moodie Davitt Account and Moodie Davitt Report China Travel Retail Express, which publishes daily.
L’Oréal delivered strong first-half sales growth and record profitability as North Asia continued its recovery, with a positive outlook for travel retail in Asia Pacific.
An immersive activation programme, led by flagship airport pop-ups, retailtainment experiences and exclusive gifts with purchase, brings the Amsterdam Collection to life across 120 travel retail hubs.
The partnership brings the Australian beauty brand’s first Hamad International Airport concept to life through a combination of local design influences and Aesop’s distinctive identity.
Running from 24 July to 30 November, the pop-up spotlights Medicube’s Forever Cherry collection, created in collaboration with IVE member Jang Won-young, as Shinsegae Duty Free strengthens its K-beauty offering.












