Tobacco and Reduced Risk Products
Partner ContentPhilip Morris International puts airport exclusivity in focus with global IQOS Skylens launch
The travel retail-exclusive device has debuted at Narita International Airport in Japan, followed by a phased roll-out across selected duty-free locations in Europe, the Middle East, Africa and Asia.
The revamped Hyderabad Duty Free Departure Store features a retail environment inspired by the heritage of Hyderabad and Telangana, while Vizag Duty Free is built around the theme ‘Where Coastal Heritage Meets Global Discoveries’.
The travel retail-exclusive device has debuted at Narita International Airport in Japan, followed by a phased roll-out across selected duty-free locations in Europe, the Middle East, Africa and Asia.
Travel retail was one of PMI's strongest smoke-free channels as the company reported robust second-quarter and first-half 2026 results, driven by IQOS, VEEV and ZYN.
“We will take the bar even higher for travel retail in Japan.” The words of Kansai Airports Corporate Executive Vice President and Chief Commercial Officer (Non Aeronautical) Fumio Owada sum up the deep ambition underpinning the radical transformation of the Kansai gateway.
“The Frankfurt retail installations shows how Global Travel Retail can play a leading role in introducing smoke-free alternatives to international adult smokers,” says PMI GTR Vice President Beste Ermaner.
Gebr. Heinemann has opened its two exclusive duty-free stores, Meine Freude and Mein Glanz, onboard Mein Schiff Flow, unveiling a new cruise retail concept centred on the key travel retail trends of experience, activation and personalisation.
In a big finish to The TREX Awards, we reveal the intensely competitive TREX Collaboration between a Brand and Retailer (and/or Airport) Award, the Best CSR-Related TREX accolade and The Patagotitan Award – the highest-ranked TREX across all categories.
The authorised claim states: ‘Using ZYN instead of cigarettes puts you at a lower risk of mouth cancer, heart disease, lung cancer, stroke, emphysema, and chronic bronchitis.’
Today we bring you the judges’ findings on the most competitive category in this year’s TREX Awards (TREX Marketing Campaign) and a special Judges’ award – Best TREX-Related Communications and Concept.
Today’s images, shared by Travel Free General Manager Marian Solomon, put the spotlight on the extensive refurbishment of the Travel Free store in the Vama Veche.
Today we announce the TREX Spirits, Tobacco and Smoke-Free Products, Wellbeing and Wine results in this trailblazing celebration of the finest travel retail-exclusive (TREX) products and related innovations worldwide.
We announce the TREX Destination Merchandise, Fashion and Accessories and Fragrances category awards in this trailblazing celebration of the finest travel retail-exclusive (TREX) products and related innovations worldwide.








