Travel Shopping Exclusives
TREX Awards 2027: The hunt begins for travel retail-exclusive excellence as entries open
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
Vinarchy, created by the merger of Accolade Wines and Pernod Ricard Winemakers, explains how it is investing in consumer insights, developing new products and creating opportunities to grow the wine category.
Now in its third edition, the only global cross-category awards programme dedicated to travel retail-exclusive (TREX) products and initiatives builds on the resounding success of its first two editions, spotlighting differentiation, excellence and unique, channel-specific value for travellers.
The House of Suntory is bringing Tokyo’s neighbourhoods to travel retail with Streets of Tokio, a multi-year, exclusive Toki whisky collection debuting with a Shinjuku-inspired limited edition.
L’Oréal Travel Retail’s ‘Destination Beauty’ showcase at TFWA Cannes brought together experiential retail, TREX products, personalised skincare consultations and AI-powered engagement to outline its mission of turning dwell time into wow time.
Three continents of oak meet in Maker’s Mark World Wood Expedition 01, a travel retail-exclusive (TREX) expression debuting with Avolta ahead of a wider roll-out in 2027.
“Confectionery already has a strong conversion in travel retail, but stopping shoppers is no longer enough to grow the category,” says Mars Wrigley International Travel Retail Market Director An De Volder.
Habanos has extended its best-selling Montecristo portfolio with a new travel retail-exclusive humidor, unveiled at the recent TFWA World Exhibition in Cannes.
The Singapore activation forms part of NITR’s continued investment in the KitKat and Formula 1 partnership across global travel retail, using experiential retail and gifting to support confectionery category growth.
The Macallan has launched the TREX Carta Nautica at Singapore Changi Airport with Lotte Duty Free; the brand also unveiled the Mastery Beyond Reason documentary which explores the people and craftsmanship behind its transatlantic sherry cask journey.
The Cannes showcase comes as The Uncharted Coast builds momentum across global travel retail, with CVH Spirits reporting encouraging responses from existing and new markets.
The agreement sets out priorities across global expansion, portfolio development, commercial collaboration, retail and brand experiences, and new opportunities.
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