Europe
Interview: Jägermeister’s Tobias Witte and Stephanie Cleary on creating a next-generation brand experience
Following the launch of its landmark Frankfurt Airport dual-store concept, Mast-Jägermeister executives Tobias Witte and Stephanie Cleary reveal how consumer centricity, experiential retail and long-term brand building are shaping the company’s vision for global travel retail.
Cruise retail offers brands time to build relationships with guests in a way few other travel retail channels can, according to Carnival Cruise Line Onboard Revenue Associate Vice President Susan Reid.
Following the launch of its landmark Frankfurt Airport dual-store concept, Mast-Jägermeister executives Tobias Witte and Stephanie Cleary reveal how consumer centricity, experiential retail and long-term brand building are shaping the company's vision for global travel retail.
Most recently Tourneaux worked at leading drinks group Brown-Forman where she held a succession of senior executive roles across Europe, the Middle East, Africa, India and Global Travel Retail.
Middle East passenger traffic fell -26.2% year-on-year against the backdrop of war in the region.
The retail tenders cover 30 stores at four airports and carry a sales value estimated at more than NOK4.5 billion (US$460 million) over five years.
“The Airport Food & Beverage + Hospitality Conference & Awards has become one of the most important global platforms demonstrating how airports are evolving beyond transportation hubs into destinations that deliver hospitality, gastronomy, and memorable passenger experiences,” says Fraport TAV Antalya Airport General Manager Dr Frank Quante.
Nyetimber has partnered with Heathrow to mark the airport’s 80th anniversary through an exclusive gift box launch and a dedicated Terminal 5 retail experience.
Official Champagne supplier of the world’s oldest and most prestigious tennis tournament, Champagne Lanson has launched a high-profile campaign spotlighting its limited-edition, TREX Wimbledon expressions at key global airports.
Glenfiddich is taking travellers on a journey through its maturation legacy with the launch of the TREX Voyage Collection, a permanent range which comprises four innovative cask finishes.
Recent and ongoing campaigns from Apple Pay, Jägermeister and Toblerone demonstrate how Retail Media Impact combines media, retail and experiential engagement to connect brands with travellers at every stage of the airport journey
Today’s images showcase how Lagardère Travel Retail is spotlighting Absolut x Tabasco with a striking airport pop-up programme that combines immersive storytelling, sampling and engagement.
The high-class 70-seat venue offers table service only and combines Ferrari Trento’s Trentodoc sparkling wines with an Italian dining concept developed for international travellers.












