INTERNATIONAL. Today (1 December) on World AIDS Day, MAC Cosmetics has revealed that its AIDS Fund has reached the US$400 million milestone through the sales of Viva Glam Lip Products.
One Viva Glam lip product can:
– Purchase 254 condoms to prevent the transmission of HIV
– Provide fresh fruit, vegetables, and grocery essentials to a mother and child affected by HIV for a full week
– Provide 32 Safer Sex Kits, which include condoms, lubricant and instructions
– Provide a clean, safe place to sleep for two nights for one resident living with HIV/AIDS
– Buy 10 individually tailored, nutritious meals for a person affected by HIV/AIDS
– Purchase one rapid oral HIV test
– Provide a new job interview shirt and tie for one resident at an HIV/AIDS housing organisation
– Buy a pair of school shoes for a child orphaned by AIDS
– Test 14 pregnant mothers for HIV
– Provide crisis counselling to a person living with AIDS who is also struggling with drug addiction, mental illness and homelessness
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Miley Cyrus is among the famous faces who have fronted MAC’s Viva Glam campaign |
The MAC AIDS Fund was created in 1994 to raise money and awareness for HIV/AIDS when the pandemic was dramatically affecting the world. Since its creation, every single penny of the selling price of a Viva Glam lip product has gone directly to the MAC AIDS Fund to help people around the world affected by HIV/AIDS.
The MAC AIDS Fund is the largest corporate non-pharmaceutical donor in the fight against HIV/AIDS.
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Ariana Grande is the 24th Viva Glam 2016 spokesperson.
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Each year 19,000 MAC artists take off their brush belts, roll up their sleeves and volunteer at HIV/AIDS organisations around the world
