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Lanson Black Label will be served in Business Class on Aeroflot flights |
Champagne Lanson aims to build its brand awareness in Russia through a new listing onboard Aeroflot.
Lanson Black Label has been chosen by the airline as its preferred Champagne for serving in Business Class on internal flights for the next three years.
Champagne Lanson Export Manager Olivier De La Giraudière commented: “We’re delighted with this new business and thank our Russian market distributor Simple for its assistance in negotiating this partnership. Russia is a rapidly growing market for Lanson and being chosen as the Champagne on the national carrier will certainly help to continue and support this trend.”
Black Label is also served onboard Emirates and Oman Air in Business Class.
“We strongly believe that an airline that has chosen Lanson over any other Champagne is a tremendous boost in terms of our profile and, of course, in attracting new consumers on the home market,” De La Giraudière concluded.
