UK. WDF, trading under the World Duty Free banner, took over the main tax & duty free store at Bristol International Airport this morning from long-time tenant The Nuance Group.
WDF said the new store will underline its commitment to delivering “unbeatable value, outstanding product choice, exciting store environments and world-class customer service”.
A core project team and volunteers from the business worked through the night to change all the systems, install new, temporary signage and marketing materials and restock the shelves with approximately 44,000 units of 5,500 products.
WDF CEO Mark Riches told The Moodie Report that he was delighted with the nature of the handover from the former retailer. “I would like to say how helpful and professional Nuance was and how supportive and proactive the airport was. These changes are always very difficult but everyone from all sides worked hard to ensure the travel retail customer was not disrupted.
“We have the new livery in place and the store looks fantastic.”
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Before: This whole general area will be converted into a state-of-the-art walkthrough store by Spring 2010 |
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After: An artist’s impression of the entrance to the new walkthrough duty and tax free store |
Work begins today on am ambitious redevelopment of the site to create a new 1,076sq m retail offer by Spring 2010.
The revamped “˜walkthrough’ store will be +40% larger than the current concession. It will offer a more extensive range of products across categories including liquor, beauty, accessories and confectionery.
The store will also offer a range of local products as part of a strategy to support local businesses. The “˜Best from the West’ concept will celebrate the region’s reputation for high quality food and drink.
In addition to the main World Duty Free store, WDF will run a specialist shop called Collection, focusing on luxury accessories including sunglasses, watches and jewellery. This 61sq m store will be trading by the end of 2009.
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The Collection will feature a premium-focused, complementary offer to the tax free range in the main store |
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