 |
Flexible tool: The new FREY Arch allows retailers to get more display space in all types of duty free shops |
SWITZERLAND. Chocolat Frey AG, Switzerland’s number one chocolate producer, enjoyed a successful first showing at the TFWA Asia Pacific 2008 in Singapore together with its agent, Bonardo Travel Retail.
One of the highlights at the booth was the new travel retail exclusive FREY Arch. The company developed this new merchandising tool exclusively for the travel retail business and chose the Singapore fair to introduce it to buyers.
The FREY Arch allows retailers to get more display space in all types of duty free shops. It is made from high-quality materials and fits into sophisticated shop designs, according to the firm.
The new tool is suitable for smaller shops as a free-stander for seasonal promotions, and the shelf space can be enlarged at the same time. The shelves are removable, ensuring high flexibility for re-stocking.
Additionally, Chocolat Frey can stock the FREY Arch according to the special demands of retailers and shops. The company can also work on individual recommendations.
“With the FREY Arch the travel retail business is able to promote new products from Chocolat Frey in order to stimulate customers’ interest and to build up awareness and loyality for this original Swiss chocolate brand,” said the company.
[comments]
Your post will appear – once approved – in The Moodie Forum on our home page
MORE STORIES ON CHOCOLAT FREY
Chocolat Frey rebrands and goes East – 02/05/08
