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Bite-size snacking: FREY Chocobloc Mini in a 500g bag that is exclusive to travel retail |
SWITZERLAND. Swiss chocolatier Chocolat Frey AG will be unveiling its first presentation together with Bonardo Travel Retail and a new promotion concept at the TFWA Asia Pacific 2008 in Singapore later this month (Booth number: L9).
Chocolat Frey said it sees a lot of potential in Asia’s travel retail market and believes travel frequency and number of travellers – both business and private – is set to rise.
The company, one of Switzerland’s top chocolate producers, reckons the TFWA Asia Pacific in May 2008 is one major step into the Asian market, which it describes as “up-coming”.
“It’s not only the growing business travellers from west to east and vice versa, but also the travelling between the different Asian countries,” said the company. “The Olympics in Beijing – as a major event – will attract hundreds of thousands of additional airline passengers and will increase the popularity of China as a travel destination simultaneously. Not forgetting Chinese people themselves: due to their economic success not only their business travelling is increasing, but also – alongside with their growing wealth – private travelling.”
It added: “On a continent like Asia the aircraft plays a leading role as a means of transport. The airport operators are investing in new handling and check-in capacity, expanding the shopping zones both landside and airside, thus giving the duty free and travel retail business even more chances for development.”
New brand strategy
Chocolat Frey will present a range of 30 – out of the company’s 1,000-plus products – which are exclusively selected for the travel retail market. The company is in the process of transforming the Swiss Delice brand into FREY. The updated design is described as a modern and elegant approach, underlining the premium positioning.
Sophisticated and tempting photographs of the chocolate and the flavour-giving ingredients as well as the high quality print aims to give the products the most “food-appeal” possible.
“The consistent success of Swiss Delice on the international confectionery market will now be set on solid ground and expand even further with FREY,” the company said.
The company is setting “very ambitious” targets for the next four years. In close co-operation with travel retail distributor Bonardo Travel Retail, Chocolat Frey plans to double its turnover by 2011.
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Exclusive variety: FREY Chocobloc Orange |
On stage in Singapore
On the product side, Chocolat Frey will focus on the FREY Chocobloc, and particularly on the new FREY Chocobloc Mini. The FREY Chocobloc is characterised by its unique shape. Part of the Mini’s product concept is the packaging: they are packed in a 500g bag which is exclusively made for international travel retail. Weighing 12.5g, the minis are bite-size for snacking.
Chocolat Frey offers two varieties: assorted with FREY Chocobloc Lait made from creamy milk chocolate and FREY Chocobloc Noir 72% with extra-dark chocolate and a bag filled with Chocobloc Mini Orange only.
FREY Chocobloc is also available as 400g and 100g. The company believes the 400g size will be the most appreciated by those travellers seeking an informal gift. In combination with the classic blend of almond-honey-nougat, consumers can choose from five different chocolate types such as milk and white chocolate as well as two varieties of dark chocolate. Milk chocolate with the fruity flavour of sweet oranges adds to the “menu”.
Both FREY Chocobloc Noir 72% and FREY Chocobloc Orange are exclusive varieties.
New promotional displays
Another highlight on the Singapore booth will be a presentation of Chocolat Frey’s new concept for promotional displays.
Taking into account the special requirements of the travel retail business, this new-generation display gives duty free retailers a tool to increase the sales of Swiss premium chocolate, according to Chocolat Frey.
About Chocolat Frey AG
Chocolat Frey AG was established in 1887 as a small family business. Quality is highest on the list of priorities at the company. Only carefully selected first-rate cocoa beans and raw materials are allowed to be processed into FREY chocolate. Each individual production step – from the purchase of the cacao beans, their in-house roasting up to the careful processing of the chocolate – is performed and monitored by Frey’s chocolatiers.
Chocolat Frey is one of the leading chocolate manufacturers on the Swiss market, and has also enjoyed international success for several years. All Chocolat Frey products are still 100% made in Switzerland according to original Swiss recipes. Visit www.chocolatfrey.ch
MORE STORIES ON CHOCOLAT FREY
Chocolat Frey tempts travellers with Minis pack – 21/11/07
Chocolat Frey sweetens Swiss Delice brand – 07/09/07
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