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Starbrook Airlines Director Asia Pacific Mike Bowden strikes a pose with a colleague |
BELGIUM. Duty free veteran Mike Bowden is promoting a chocolate brand that he’s convinced will fly in Asia Pacific travel retail outlets.
Dubbed “˜The chocolate with a story’, the new Belgian brand Starbrook Airlines is presented in boxes covered in retro 1950s-style blue-and-white drawings. Merchandising display cabinets for the brand are made to look like aircraft parts.
The brand has already gained listings in Asia with King Power Group at its Singapore Changi stores and King Power International at Bangkok Airport.
“We are a strong brand in Europe, and we are now launching in Asia and the Middle East at this show,” said Director Asia Pacific Mike Bowden. “We have had interest shown from South Korea, Taiwan, Guam, and Asian airlines.”
