FRANCE. L’Oréal Produits de Luxe International has created a new range of body moisturisers from Lancôme, called Caresse. It will be launched into European travel retail from September, before rolling out to the Americas in November.
The line is claimed to exfoliate, moisturise and enhance skin – and to take softness to new extremes, thanks to its Soft Skin technologyâ„¢ which gives a unique “powdery cotton” touch. The result, according to L’Oréal, is skin that longs to be caressed.
The Caresse range comprises a Moisturizing Body Lotion, a Nourishing Body Lotion for Dry Skin and an Exfoliating Body Gel. The recommended travel retail price points are €15 for the lotions and €12.50 for the gel.
