INTERNATIONAL. Coty Prestige has unveiled a new feminine fragrance from designer Vera Wang. Truly Pink makes its debut in the Americas this month before rolling out to the UK in March. The rest of Europe and Asia will follow in April.
“For me, Truly Pink is the embodiment of pure femininity”¦ enchanting and forever in bloom,” explained the designer. The floral scent aims to capture the feel of fresh rose petals on skin, according to Coty.
The juice opens on top notes of white freesia, cassis and lychee blossom, leading to a heart of peony, pink lily-of-the-valley, and a key pink rose accord. The base is a blend of woods and iris.
The fragrance flacon evokes that of Wang’s original scent. In line with the name, the outer carton is a textured pale pink.
Vera Wang Truly Pink will be available as a 50ml and 100ml edp spray. There will also be a body lotion and body cream. The 100ml retails domestically at around US$85, reflecting the brand’s premium positioning.
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