UK. Coty, in partnership with Airport Media, is executing a high-profile ad campaign at London Gatwick to promote new CK2 fragrance.
The advertising campaign, said to be the biggest travel retail campaign in Gatwick’s history, aims to raise awareness and drive sales by using eye-catching digital sites that dominate the departing passenger experience. Airport Media’s large format HD digital screens and digital 6-sheet network can be seen across Gatwick’s North and South terminals.
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The eye-catching CK2 visuals can be seen across London Gatwick’s North and South terminals |
The campaign invites Calvin Klein’s Millennial audience to celebrate being in love with the hashtag #the2ofus.
Coty Marketing Director Travel Retail & Export Worldwide Markus Stauss said: “CK2 is the new generation of CK One. This generation is not fighting for freedom anymore. These days in some countries you can select gender-free as an option on your passport form. So these young people have grown up with gay rights and more equality across the board. For them it’s all about connectivity, togetherness and having a great time.”Â
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According to statistics, 42% of total passenger journeys are made by Millennials |
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Passengers can celebrate being in love with the hashtag #the2ofus |
