US. The Coty group has revealed further details of its new licensing deal with international pop star Kylie Minogue (The Moodie Report.com, 21 July). The agreement will see Coty develop and market a line of fragrances and ancillary products.
The line of edt, edp and ancillaries will be launched into “broad distribution” this autumn in Australia, the UK and Ireland, followed by a roll-out throughout Europe and Asia.
However, Operational Marketing Director Travel Retail Worldwide Markus Stauß told The Moodie Report that there were no plans at present to introduce the fragrance into the travel retail channel.
This is the first entrance into the personal fragrance market by the Australian-born Minogue.
Commenting on the partnership Coty Inc’s Chief Executive Officer Bernd Beetz said: “Kylie Minogue’s incredible appeal among women transcends borders and ages. Her successes as a performer and a businesswoman, combined with her grace and perseverance in the face of personal adversity, have not only made her a role model but also have forged a tremendous bond with her fans.”
Steve Mormoris, Senior Vice President, International Marketing for Coty Inc added: “Kylie Minogue’s involvement in the project was tremendous. She showed a real passion for and dedication to the development of the fragrance, as she wanted to capture a true reflection of her personality.
“Kylie Minogue represents the many contrasting qualities of today’s modern woman. She is sensual yet sweet, sexy and charming. She is delicate as well as strong, seductive, glamorous and playful and so much more. The scent reflects Kylie Minogue’s multi-faceted personality.”
Minogue herself commented that “the launch of my new fragrance coincides with a new chapter of my life. I chose Coty as my fragrance partner because their passionate and intimate approach to fragrance is similar to my passion as an entertainer. Sharing that same vision of fragrance made the partnership easy, smooth and exciting.”
MORE STORIES ON THE COTY GROUP
The Coty group signs up Kylie Minogue – 21/07/06
Coty Prestige bottles Jil Sander Style – 17/07/06
Of Style and substance: the way forward for Coty Prestige – 13/07/06
