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Love and Glamour, the new feminine fragrance from Coty Prestige and Jennifer Lopez |
INTERNATIONAL. Coty Prestige has unveiled the new feminine fragrance from Jennifer Lopez, called Love and Glamour. It will be available in selected travel retail markets from this spring.
The fragrance concept positions Lopez as a Hollywood icon, exuding sophistication, charm and confidence under the spotlight. “Lights. Camera. Passion.” is the advertising strapline.
The juice aims to reflect the “elegantly extravagant, luxurious” side of Lopez, according to the brand. It opens on top notes of mandarin, guava and nectarine pulp, building to a floral heart of water lily, coconut orchid, orange flower absolute and jasmine. The base blends sandalwood, musk and amber.
The Love and Glamour flacon was inspired by the voluptuous physique of a woman, in a soft gold and rose colour-scheme. It is topped with a jewel-like cap. The outer carton is a matching pink and gold, with a bold star imprint.
The ad campaign was shot on an actual movie set, by photographer Craig McDean. It aims to evoke the era of classic 1940s Hollywood glamour.
Jennifer Lopez Love and Glamour will be available in three references: a 50ml and 75ml edp and a 200ml body lotion.
