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Coty Prestige gets fresh with new Joop! fragrance |
INTERNATIONAL. Coty Prestige has unveiled a new men’s fragrance from its Joop! brand. Joop! Splash will be available in selected travel retail doors from early 2011.
The Joop! Splash man is described as a “sexy urban hipster” full of daring and seductive provocation – someone who puts an irreverent dose of New Wave into the Old School Way.
The juice itself is a woody citrus, opening on top notes of wild Cassowary fruit and coriander, building to a heart of calypsone and cardamom. Cedarwood and cistus dominate the base.
The fragrance flacon is shaped to evoke the flow of water, and is coloured a vivid blue/green.
The advertising campaign features model Chad White and was shot by Solve Sundsbo.
