INTERNATIONAL. Coty Prestige presented two key skincare launches at this year’s TFWA World Exhibition in Cannes: Home Skin Lab and Lancaster Retinology.
The former, created in partnership with the Dr Pastorek Institute, represents Coty’s first foray into the cosmeceutical sector (Dr Norman Pastorek is a New York-based facial plastic surgeon).
The line, which is said to support the cell renewal cycle, aims to address the five main skin concerns.
Accordingly, the products are segmented into five “protocols” – called Ageless, Wrink’less, Firmness, Brightness and Pureness. Each protocol comprises a 28-day treatment, and includes three skincare products and a unique “e-coaching programme” to help customers improve their skin via nutrition, daily life balancing skills and wellness exercises.
The line is rolling out now in the US and selected European markets. In Europe, Home Skin Lab is being launched in France, Spain, Italy, Portugal, Greece and Eastern Europe exclusively at Sephora, and in Germany, Austria and in the Netherlands at Douglas.
In the US the brand made its debut on Home Shopping Network. Following the Europe and US launches, Home Skin Lab expansion will continue into Asia and the rest of the world with exclusive partnerships.
“In terms of travel retail, we are keeping an eye out for appropriate opportunities,” noted Coty Prestige Worldwide Marketing Director Travel Retail Rusty Wright. “For example, the cruise sector might offer strong possibilities.”
New from Lancaster for 2009 is Retinology, a futuristic new anti-ageing line based around the concept of gene therapy. The products are said to deliver “intact” retinol directly to the core of skin cells. The company claims that after eight weeks of use, skin looks 15 years younger.
The initial range will comprise two skus, a 30ml and 50ml day cream, presented in airless pumps, which will retail domestically at around €90 and €125 respectively. An eye, night cream and serum will follow.
In other news, Coty will update its Lancaster sun care portfolio next spring. Sun Sport will feature four water- and sweat-proof skus, while Sun Men will offer non-sticky, “invisible texture” formulations with an adapted fragrance designed to appeal to male consumers.
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