Coty has unveiled the travel retail-exclusive (TREX) and refillable Chloé Eau de Parfum Coffret.
The coffret pairs the signature 100ml Chloé Eau de Parfum with a pre-filled, refillable 10ml travel spray.
It forms part of Coty’s broader strategy to enhance its TREX portfolio while delivering differentiated, premium experiences in the channel.
Launched in April, the refillable travel spray was designed to be used on-the-go and extends the life cycle of the fragrance.
Chloé Eau de Parfum offers a contemporary interpretation of the classic rose fragrance. The ambery floral scent opens with lychee notes, followed by a Damascena rose heart and a warm amber base.
Coty Senior Vice President Global Travel Retail Mette Engell commented: “Travel retail continues to be a powerful platform for innovation and brand elevation. With the Chloé Eau de Parfum Coffret, we are bringing together exclusivity and a premium gifting experience tailored to today’s travellers.
“This launch reflects our travel retail exclusives strategy in action: creating distinctive, high-quality propositions that inspire discovery while strengthening our partnerships across the channel.” ✈
Announcing The TREX Factor The Moodie Davitt Report has launched a breakthrough crossover B2B to B2C video series focused entirely on travel retail-exclusive (TREX) products. {Click on the YouTube Icon to view TREX Travels to the Duty-Free World, the introductory video to The TREX Factor} Filmed by our acclaimed Shenzhen-based Moodie Davitt STUDIO division, the series is being shown in multi-lingual form (led by, but not limited to, Chinese and English) on the Moodie Davitt STUDIO YouTube platform and our website with tailored versions on Xiaohongshu (Little Red Book/Red Note), Douyin (抖音), Instagram, LinkedIn and our dual WeChat platforms. In our worldwide premiere, resident ‘TREX Master’ Martin Moodie – the world’s leading duty-free shopping commentator and Founder of world-renowned The Moodie Davitt Report, introduces Johnnie Walker Blue Label Xordinaire, aged in former French XO Cognac casks, designed to add an element of smoothness and sweetness. Johnnie Walker Blue Label Xordinaire brings these elements together for an extraordinary finish. And, most importantly, it is a definitive TREX, available only in duty-free and travel retail stores.Click on the YouTube icon to view. Brands or retailers wishing to participate should contact Martin Moodie at Martin@MoodieDavittReport.com |
