SINGAPORE. Single malt whisky The Dalmore (Whyte & Mackay) has partnered with Lotte Duty Free and Singapore Changi Airport for the exclusive pre-launch of The Portfolio Series 2025 in global travel retail.
The Portfolio Series was launched on 1 September, marking the limited-edition collection’s global debut and The Dalmore’s first-ever pop-up at Changi. The activation forms part of a one-month exclusive listing period, ahead of a wider global roll-out to key international airports from October.
Now in its second year, The Portfolio Series showcases a trilogy of limited-edition red wine cask-finished whiskies curated by The Dalmore’s Master Whisky Makers and reinterpreted each year through a creative collaboration with V&A Dundee.
For 2025, The Dalmore has partnered with acclaimed graphic artist Gabriella Marcella, Founder and Director of Glasgow-based risograph print and design studio RISOTTO.
The 2025 collection features three limited releases: Portfolio Series No.1 (3,595 bottles, £500/US$635), 46.8% ABV and finished in Bordeaux wine casks; Portfolio Series No.2 (1,596 bottles, £750/US$952.50), 46% ABV and finished in Châteauneuf-du-Pape casks; and Portfolio Series No.3 (1,014 bottles, £1,000/US$1,270), finished in select Bordeaux Cabernet Sauvignon casks at 49.7% ABV. All three expressions are non age statement, natural colour and non-chill filtered.
A Changi 1st debut
The launch is being celebrated with a striking flagship activation in Terminal 1 Departures Transit, located adjacent to Lotte Duty Free’s main store and running until 12 October.
The Changi 1st pop-up is timed to coincide with key travel moments, including the Mid-Autumn Festival, Chinese Golden Week and the Formula 1 Singapore Grand Prix. A ribbon-cutting ceremony with representatives from The Dalmore, Lotte Duty Free and Changi Airport Group took place on 2 September.
The pop-up showcases The Portfolio Series 2025 through The Dalmore’s art gallery retail concept, similar to the inaugural release. It brings the whiskies to life through immersive storytelling, guided tastings and bespoke luxury gift-wrapping service.
The pop-up is supported by a dynamic OOH media campaign with large-format digital screens in terminals 2 and 3 amplifying visibility and driving traffic to the animation.
A comprehensive omnichannel marketing strategy extends the activation’s reach beyond the airport, with targeted campaigns across major platforms such as Ctrip and Grab aimed at Chinese outbound travellers. Additional support comes via iShopChangi’s digital and social media channels.
Whyte & Mackay Marketing Director for GTR Janice McIntosh said, “We are proud to partner with Lotte Duty Free and Singapore Changi Airport as we bring Year 2 of The Dalmore Portfolio Series to travel retail.
“This Changi 1st exclusive will be unmissable for travellers, who will be the first in the world to see this beautiful new collection, which builds on the momentum The Dalmore is generating in this resilient and growing market.” ✈
