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CTC-ARI hailed the new store as an example of Trinity principles in action |
CYPRUS. CTC-ARI, Hermes Airports and Dior have teamed up to open the latest in a series of promotional pop-up stores at Larnaka Airport. The goal, said the partners, is to create “some genuine retail theatre and drive additional sales”.
Located in the main Departures thoroughfare, the store features a niche range of Dior fragrances, including the new It Lash Look along with the new summer collection cosmetics.
The Dior brand is “brought to life”, said CTC-ARI, through digital screens featuring Dior promotional videos as well as an on-site DJ. A key element is the presence of well-known makeup artist Cosmas, offering complimentary flash makeovers and dispensing beauty tips.
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The unit is located in the main thoroughfare in Departures to attract maximum traffic | |
CTC-ARI General Manager Garrett Coogan noted: “We are always looking for new ways to excite our customers and enhance their overall shopping experience, and this pop-up shop delivers on all fronts. I’d like to acknowledge the ongoing support of Hermes Airports and of Dior for facilitating the installation. Although on a smaller scale, it still epitomises the Trinity spirit that is so important to travel retail.”
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Make-up artist Cosmas has been doing flash makeover and delivering beauty tips |
