Moodie Davitt WeChat: Key stories from Week 20 : Moodie Davitt Report

CHINA. We are pleased to bring readers a summary of recent posts on The Moodie Davitt Report’s WeChat Official Account as the platform continues to grow strongly in China.

The Moodie Davitt Report offers unrivalled Chinese language coverage of key China-related stories, anchored by our dual WeChat platforms – our weekly Moodie Davitt Account (currently with an impressive 6,419 followers) and Moodie Davitt Report China Travel Retail Express (3,915), which publishes daily.

Collectively, that represents 10,334 followers, compared with a collective zero from all our international travel retail publishing peers combined, none of whom offer a WeChat service. That means our stories alone are reaching right across the Chinese travel retail ecosystem.

Our platforms complement the strong and growing Chinese readership of our English-language service.

Scan the QR codes via WeChat to visit our dual platforms. The Moodie Davitt Report is the only global travel retail title to publish on WeChat. Stories related to the Chinese and international travel retail sector at home and abroad are featured in this unrivalled service. For native content opportunities please contact Zhang Yimei (China) at Yimei@MoodieDavittReport.com or Irene Revilla (International) at Irene@MoodieDavittReport.com. For editorial please reach out to Martin Moodie at Martin@MoodieDavittReport.com

Moodie Davitt WeChat is curated under the direction of Penelope Zhou, our Hong Kong-based Chinese Editor, and company Founder & Chairman Martin Moodie, also in Hong Kong. The Special Administrative Region is also the base for our Mandarin and Cantonese-speaking Head of Events, Vincci Chung.

The Moodie Davitt Report Hong Kong team: (From left) Vincci Chung, Penny Zhou and Martin Moodie

They are supported in Hainan by Chief China Representative Zhang Yimei, former Deputy General Manager at Hainan Tourism Investment Duty Free Co (HTDF), who heads our Moodie Davitt Hainan-based entity, which publishes Moodie Davitt China Travel Retail Express.

Dachang Wang, who had spent two years with HTDF as Brand Manager, serves as Editor of Moodie Davitt China Travel Retail Express reporting to Zhang Yimei.

High class in Hainan: Pictured from left are Zhang Yimei and Dachang Wang

For native content enquiries, international companies should contact Publisher Irene Revilla at Irene@MoodieDavittReport.com while Chinese brands can contact Yimei Zhang at Yimei@MoodieDavittReport.com.

《穆迪达维特免税报告》是唯一进驻微信平台的国际旅游零售行业媒体。《穆迪达维特免税报告》微信公众号现有5,836名关注者，在现有英文平台日渐壮大的中文读者群体基础上实现更广泛触达。如需咨询英文原稿，请联系出版负责人Irene Revilla（邮箱：Irene@MoodieDavittReport.com + Yimei@MoodieDavittReport.com)

You can see highlights below from our latest editions. 本周热点资讯一览如下。

Guochao gains global ground: China’s travel retail sector is increasingly spotlighting Chinese brands amid the global rise of China Chic products. The trend has extended to other international markets, with leading travel retailers and airport operators such as China Duty Free Group, Qatar Duty Free and Hong Kong International Airport embracing Guochao-inspired concepts including dedicated Labubu stores. Click here for our WeChat story and here for our original English version.

Travel retail fuels Moutai’s global push: China National Pharmaceutical Foreign Trade Corp., under China Sinopharm International, has joined forces with Plaza Premium Group to feature Moutai in the hospitality company’s global lounges through engaging, experience-led spaces. The collaboration seeks to drive Moutai’s travel retail expansion abroad, making the channel central to its global strategy as it transforms from a conventional product into an experience-driven lifestyle export. Click here for our WeChat story and here for our original English version.

Airport retail milestone: Zhuhai Duty Free Group (ZDFG) has won the departures and arrivals duty-free concessions at Guilin Liangjiang International Airport Terminal 2, bolstering its footprint in South China and markets serving ASEAN travellers. The concession includes a 389sq m departures store and 187sq m arrivals store, adding to ZDFG’s recent arrivals win at Jieyang Chaoshan Airport. Click here for our WeChat story and here for our original English version.

Border gateway duty-free boost: Sinopharm-controlled China National Service Corporation has secured the eight-year arrivals duty-free concession at Suifenhe Port in northeastern China. The win extends CNSC’s footprint at the strategic China-Russia border hub, where it currently operates the departures duty-free store. Click here for our WeChat story and here for our original English version.

Tender triumph: ZDFG has boosted its rapidly expanding retail portfolio with its recent concessions win to operate the arrivals duty-free concession at Jieyang Chaoshan International Airport, complementing its departures store opened there in January 2025. The concession leverages a new policy to establish 41 arrivals duty-free stores across China, at a strategic aviation hub for eastern Guangdong, southwestern Fujian, and southeastern Jiangxi. Click here for our WeChat story and here for our original English version.

Hainan-led sales lift: KOSÉ Corporation posted a +16.4% year-on-year rise in Asia sales to ¥11.3 billion in Q1 2026, driven by recovering demand in Hainan’s offshore duty-free market. Growth was further boosted by a strengthened product line-up ahead of Lunar New Year, helping offset wider portfolio pressures. Click here for our WeChat story and here for our original English version.

Spotlight on sunscreen innovation: LVMH-owned skincare brand fresh has rolled out its Kombucha Multi-Defense Sheer UV through an immersive Jeju Island activation. The campaign combined experiential travel and beauty, bringing together influencers and media to highlight the new product. Click here for our WeChat story and here for our original English version.

Greater China growth push: Bluebell Group has extended its partnership with French perfumery house Matiere Premiere to drive the brand’s travel retail growth across Mainland China, Hong Kong and Macau. The move builds on regional roll-outs in Japan and South Korea over the past two years, continuing their push into key Asian markets. Click here for our WeChat story and here for our original English version.

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