Cypriot sense of place: Cyprus Duty Free extends exclusive local spirits portfolio

CYPRUS. Cyprus Duty Free has reinforced its focus on exclusivity and sense of place with the launch of several newly commissioned spirits exclusives, further strengthening its private label proposition at Larnaca and Pafos international airports.

This aged Zivania, a traditional Cypriot spirit, is available through Cyprus Duty Free at Larnaca and Pafos international airports

The launches in Cyprus Duty Free stores include an aged Zivania (50cl), the traditional Cypriot spirit registered as a Protected Geographical Indication and produced from local Xynisteri and Mavro grape varieties, matured in oak barrels.

Also joining the range is Silky Crown Cream Liqueur (70cl), a blended cream and whiskey-based liqueur, alongside a PGI-certified Ouzo (70cl) produced from grape pomace and aromatic spices.

Destination delights: Three alluring new releases now available at Cyprus Duty Free – (from left) Arak, Ouzo and Silky Crown Cream liqueur

The latest releases are rounded out by an Arak (70cl) expression, which has a Middle Eastern heritage characterised by an anise-led flavour profile derived from grape pomace distillation.

The products have been developed in collaboration with local and artisan producers as part of Cyprus Duty Free’s ongoing investment in exclusive, destination-specific retail experiences.

A striking liquor walkway guides travellers through the Cyprus Duty Free store offerings

Cyprus Duty Free General Manager Andrew Baker said: “We are proud to create an experience at Cyprus Duty Free that is truly unique, right down to the products on our shelves. Sense of place isn’t just something we say, it’s the experience we deliver and constantly elevate across our stores.

“Our team do a fantastic job at championing the best of Cyprus, working with local producers to create premium products that cannot be found anywhere else in the world.

Cyprus Duty Free has built a strong track record in bespoke product development, most notably with the multi-award-winning Ovis Whisky (display pictured) and Lambouri Lion Spirit XO Brandy

“We have big plans to further enhance our range of specially commissioned products over the coming year and look forward to continuing to celebrate unique Cypriot heritage at Cyprus Duty Free.”

The Moodie Davitt Report last year announced the results of the inaugural TREX Awards. “Differentiation is key to creating real value in and consumer curiosity about travel retail. True TREXs do that, offering products of real value that by definition cannot be procured elsewhere,” said The Moodie Davitt Report Founder & Chairman Martin Moodie. Nominations for the second TREX Awards are now open.

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