Daniel Wellington extends its flagship Classic Collection

Swedish watch brand Daniel Wellington has extended its Classic Collection of unisex watches.

The new Classic Black, featuring a black dial in silver or rose gold case, was unveiled at the recent TFWA World Exhibition in Cannes and is available in selected retailers.

The watch is said to push the brand’s “understated minimalist style” beyond traditional boundaries. It is priced at €159 for the NATO strap option, and €189 for the leather strap.

Classic Black: the latest look from Daniel Wellington

Daniel Wellington introduced the Classic Collection in 2011. Each timepiece is available in two sizes – 36mm and 40mm – in rose gold or silver casing. The watches feature Japanese quartz movement and 18mm and 20mm straps.

Daniel Wellington also highlighted stainless steel cuff bracelets which are finished in rose gold and silver plating and engraved with the brand’s name. The bracelets, which are available in two sizes, will be available from selected retailers in November at a price point of €49.

A perfect match: Daniel Wellington’s new cuff bracelets are designed to complement the brand’s watches

The brand exhibited on-site at the TFWA World Exhibition for the first time this year. Daniel Wellington Head of Travel Retail Martina Engwall noted a positive response from visitors.

“Our presence here underlines our intention to consolidate our position and expand in travel retail. Currently Asia is a top performing region in domestic and travel retail markets, and Daniel Wellington is looking to become as global as possible,” Engwall said.


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