Dutch jewellery and fashion brand My Jewellery is celebrating its 15th anniversary with a special Icon Collection, rolling out across its travel retail network over the coming year.
Founded by Sharon Hilgers in 2011, My Jewellery has grown from a small creative venture in ’s-Hertogenbosch, in Southern Netherlands, into an international business. The company has more than 1,000 employees, 65 boutiques across the Netherlands, Belgium, Germany and France, and over 650 premium retail partners across Europe.
The Icon Collection celebrates the signature styles and brand identity developed by My Jewellery over the past 15 years.
The range brings the anniversary story to life for travelling consumers, allowing them to discover and purchase pieces that reflect My Jewellery’s 15-year journey.
It will roll out across My Jewellery’s directly operated stores and partner-operated locations in the channel.
My Jewellery Head of Business Development Thom Timmer commented, “As My Jewellery celebrates its 15th anniversary, we are proud to reflect on our journey from a small passion project into an international brand.
“This milestone also marks the beginning of our next phase, in which travel retail will play a strategic role in introducing My Jewellery to new audiences across airports, airlines and cruise.”
Commenting on the anniversary milestone, Hilgers said: “I started My Jewellery with nothing but passion, power and a drive to build something meaningful. Building this company from the ground up and watching it grow into an international brand has been a dream come true.” ✈
