Davidoff Cigars has revealed its latest product innovation, the Zino Nicaragua Short Puritos.
The Zino Nicaragua Short Puritos is an addition to the Zino Nicaragua line, which includes the pre-cut Half Corona long-filler.
Made of 100% tobacco, the short-fillers offer the same flavour profiles as the brand’s Nicaragua long-filler cigars, to be enjoyed in ten minutes.
The cigars feature a blend of tobaccos from Mexico, Nicaragua and the Dominican Republic, creating a medium-intense taste experience of fresh pepper, salted nuts and dark chocolate.
The cigars are pre-cut and do not require humidification, designed for “always-on-the-go” cigar aficionados, as well as for those looking for spontaneous and flexible cigar experiences no matter the time or place.
The new expression underlines Zino’s ‘Live Life A to Zino’ mantra, which encourages people to “enjoy life spontaneously with all twists and turns which might arise”.
The pre-cut format, shorter enjoyment time and packaging make the cigars more convenient for users while still offering the signature taste profile of the Zino Nicaragua long-filler cigars.
Oettinger Davidoff CEO Edward Simon said: “I am thrilled that we are able to meet our customers’ needs by offering them a premium short-filler which fits their spontaneous and on-the-go lifestyle perfectly.
“Convenience is a decisive factor in many people’s lives today and with this launch, we are looking to expand into even more new distribution channels and acquaint aficionados and novices with the taste of Zino Nicaragua.”
The Short Purito cigars are presented in a pocket-size carton box of ten, in which each cigar carries a band and is individually cellophaned.
The Zino Nicaragua Short Puritos will be available as of 6 June at tobacconists, tobacco retailers and convenience stores in selected markets worldwide. ✈
