Delhi Duty Free has launched William Grant & Sons’ refreshed Glenfiddich Cask Collection at its Terminal 3 store at Indira Gandhi International Airport in Delhi.
William Grant & Sons said it had reworked the travel retail exclusive collection of three single malts, which are all based on the Solera vat process, to give “clearer shelf stand out, improved consumer appeal and help better signpost Glenfiddich”.
Blue tones are repeated on the labels and foil caps of both Select and Reserve Cask bottles, while Vintage Cask uses copper colouring, which the brand owner said was psychologically associated with premium and quality. It is also intended to emphasise the maturity and earthiness associated with the peaty qualities of the expression.
Each bottle is based around the concept of ‘Infinite Layers of Flavour’, symbolising the dynamic movement of the spirit in the Solera vats. An ‘Infinity string’ design on the bottle label and outer gift packaging also forms the basis for supporting marketing and merchandising materials.
“Single malts are the fastest growing spirit category in travel retail and, while Glenfiddich Cask Collection has been very well received since its launch into market last year, we felt it would benefit from a more modern and contemporary look which at the same time would better highlight the exclusivity and story behind the Solera vat process,” said William Grant & Sons Global Travel Retail Managing Director Ed Cottrell.
Delhi Duty Free CEO Luke Gorringe commented: “Glenfiddich is one of the finest brands in the single malt segment and William Grants products in general have always proved very popular with our customers in Delhi Duty Free. We have seen first-hand how travellers from all over the world seek out this iconic brand.
“Delhi Duty Free is renowned for continually introducing new product exclusives at our shops in India, to meet the evolving choice and tastes of our travellers. Partnering with William Grant & Sons has always been rewarding and a guaranteed way to drive footfall to our stores. I am convinced this latest addition will be another great success.”
The Select and Reserve Cask bottles are available in one-litre bottles within a gift tube which highlights their travel retail exclusivity, and have an ABV of 40%.
Glenfiddich Vintage Cask is available in a 70cl bottle cased inside a luxurious gift box with an ABV of 40%.
