CHINA. The Moodie Davitt Report is pleased to publish the Jessica’s Secret Index for March 2022 covering wines & spirits, fragrances, makeup, skincare, confectionery, bags, watches and jewellery.
The Jessica’s Secret Index, in association with The Moodie Davitt Report, provides an indicator of what’s hot with the app’s predominantly younger Chinese traveller user base. The results do not represent sales rankings (especially during the current crisis) but offer a useful insight into Chinese consumer interest on a monthly basis.
At a glance
- March 2022 shows month-on-month position movements from the February Index for spirits and wines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Wine & Spirits Brand Searches March 2022
1. Moutai Feitian 53%
2. Hibiki Suntory Japanese Harmony Master’s Select
3. Hennessy XO Giftpack
4. Chivas Regal 18 Year Old
5. Hennessy XO 2021 Chinese New Year’s Edition
6. Chivas Regal 12 Year Old
7. Kweichow Moutai Special Edition Year of the Dog
8. Martell Cordon Bleu
9. Kweichow Moutai Flying Fairy 38%
10. Johnnie Walker Black Label 12 Year Old gift box
11. Kweichow Moutai 53% duty free exclusive gift box
12. Hennessy VSOP
13. Wuliangye Crystal 52%
14. Martell Cordon Bleu Extra
15. Macallan Rare Cask Black
16. Kweichow Moutai 15 Year Old
17. Ardbeg Corryvreckan Islay Single Malt Scotch whisky
18. Shui Jing Fang Wellbuy 52%
19. Ardbeg Uigeadail Islay Single Malt Scotch whisky
20. Martell Chanteloup XXO
At a glance: Makeup
- March 2022 shows month-on-month position movements from the February Index for makeup.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Makeup Brand Searches March 2022
1. Giorgio Armani Lip Maestro Lip Stain #405
2. Giorgio Armani My Armani to Go Essence-in-Foundation Cushion Foundation #2
3. Tom Ford Lip Colour #80
4. Dior Addict Lip Glow Color Awakening Lip balm #001
5. YSL Fusion Ink Cushion Foundation #B20
6. Nars Light Reflecting Setting Powder
7. Estée Lauder Double Wear Stay-in-Place Makeup #17
8. Tom Ford Eye Color Quad Eyeshadow Palette #04
9. YSL Vinyl Cream Lip Stain #416
10. Estée Lauder Futurist Aqua Brilliance #1C1
11. MAC Matte Lipstick #602
12. YSL Rouge Pur Couture The Slim Matte Lipstick Rouge Paradoxe #21
13. Givenchy Prisme Libre Loose Powder #5
14. YSL Touche Eclat le Teint Crème
15. YSL Rouge Volupté Shine #46
16. Giorgio Armani Designer Lift Foundation #3
17. Lancôme Absolue Fluid Foundation #130
18. Chantecaille Just Skin Moisturizer
19. Chanel Rouge Allure Velvet Luminous Matte Lip Colour #58
20. Dior Rouge Dior Couture Lip Color #80
At a glance
- March 2022 shows month-on-month position movements from the February Index for skincare lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Skincare Brand Searches March 2022
1. La Mer The Treatment Lotion 150ml
2. Clarins Double Serum Complete Age Control Concentrate
3. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II
4. SK-II Facial Treatment Essence 330ml
5. La Mer Crème de la Mer 60ml
6. Helena Rubinstein Re-Plasty Age Recovery Skin Regeneration Accelerating Night Care
7. Lancôme Advanced Génifique Youth Activating Face Serum
8. Estée Lauder Advanced Night Repair Synchronized Multi-Recovery Complex II Duo
9. La Mer The Treatment Lotion 150ml
10. Clé de Peau Beauté Correcting Cream Veil
11. Lancôme Tonique Confort
12. Clarins Double Serum Complete Age Control Concentrate Duo
13. Sisley Ecological Compound
14. Kiehl’s Clearly Corrective Dermatologist Solutions Dark Spot Solution 50ml
15. Shiseido Ultimune Power Infusing Concentrate Set
16. IPSA The Time Reset Aqua W
17. Estée Lauder Advanced Night Repair Eye Synchronized Recovery Complex
18. SK-II GenOptics Aura Essence Serum
19. Guerlain Abeille Royale Advanced Youth Watery Oil No Color
20. Chanel La Mousse Anti-Pollution Cleansing Cream-to-Foam
At a glance
- March 2022 shows month-on-month position movements from the February Index for fragrances.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Fragrance Brand Searches March 2022
1. Jo Malone London Wild Bluebell edc
2. YSL Black Opium edp
3. Dior Miss Blooming Bouquet edt
4. Chanel Chance Eau Tendre edt
5. Byredo Rose of No Man’s Land edp
6. Chanel Bleu de Chanel edp
7. Chanel Bleu de Chanel Homme Spray edt
8. Tom Ford Oud Wood edp
9. YSL Mon Paris edp
10. Bulgari Pour Homme edt
11. Chanel Coco Mademoiselle edp
12. Chanel Chance Eau Tendre edp
13. Chanel Gabrielle edp
14. Hermès Terre d’Hermès edt
15. Chloé Atelier des Fleurs Cedrus edp
16. Chanel Bleu de Chanel Parfum Spray
17. Tom Ford Oud Wood Intense edp
18. Hermès Un Jardin sur le Nil edt
19. Giorgio Armani My Way edp
20. Tom Ford Soleil Blanc edp
At a glance
- March 2022 shows month-on-month position movements from the February Index for confectionery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Confectionery Brand Searches March 2022
1. Ferrero Rocher Box 375g
2. Godiva Gold Ballotin Box 290g
3. Lindt Assorted Napolitains Carrier Box 250g
4. Lindt Tube Assorted 400g
5. Nestlé Swiss Milk Chocolate Tablet 300g
6. Godiva Gold Discovery Box 165g
7. Godiva Gold Ballotin Box 210g
8. Nestlé Classic Mint Chocolate Thins 400g
9. Toblerone Tiny Milk Bag Gold
10. Lindt Swiss Milk Chocolate Thins 200g
11. Godiva Carrés 72% Dark Chocolate 36pcs 180g
12. Godiva Tower Napolitains Medium 450g
13. Lindt Gold Bar 300g Milk
14. Godiva Pearls Milk Chocolate 43g
15. Milka Mix Napolitains 340g
16. Toblerone Crunchy Almonds 360g
17. Lindt Lindor Tube Milk 400g
18. Godiva Chocolate Domes 280g
19. Godiva Truffles 16pc 230g
20. Godiva Christmas Truffles 175g
At a glance
- March 2022 shows month-on-month position movements from the February Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Watch Brand Searches March 2022
1. Cartier Ballon Bleu de Cartier watch 28 mm, steel
2. Rolex Submariner Date Oyster 41mm, Oystersteel
3. Jaeger-LeCoultre Rendez-Vous Classic Date, 29mm, steel
4. Cartier Tank Solo Small Model, quartz movement, steel, leather
5. Jaeger-LeCoultre Rendez-Vous Night & Day Small, 29mm, stainless steel, diamonds
6. Cartier Ballon Bleu de Cartier 33 mm, steel, diamonds
7. Jaeger-LeCoultre Master Ultra Thin Moon, 39mm
8. Rolex Lady-Datejust, Oyster, 28 mm, Oystersteel and Everose gold
9. Rolex Cosmograph Daytona, Oyster, 40mm, Oystersteel
10. Cartier Ballon Bleu de Cartier watch 36 mm, steel
11. Rolex GMT- Mater II, Oyster, 40 mm, Oystersteel with Jubilee bracelet
12. Omega De Ville Prestige Quartz, 27.4 mm, steel
13. Cartier Tank Solo Large Model, quartz movement, stainless steel, leather
14. Rolex Cosmograph Daytona, Oyster, 40mm, yellow gold, bright green dial
15. Cartier Ballon Bleu de Cartier 33 mm, steel leather
16. Rolex Cosmograph Daytona, Oyster, 40mm
17. IWC Portugieser Chronograph
18. Jaeger-LeCoultre Reverso One, Stainless steel
19. Audemars Piguet Royal Oak self-winding
20. Rolex Submariner Date, Oyster, 41mm, Oystersteel, Black
At a glance
- March 2022 shows month-on-month position movements from the February Index for watch lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Bags Brand Searches March 2022
1. Louis Vuitton Non Speedy
2. Louis Vuitton NéoNoé Rose Poudre
3. Chanel Boy Chanel Handbag Calfskin & Ruthenium-Finish Metal Black
4. Louis Vuitton Onthego MM Tote – Giant Monogram Canvas
5. Chanel Small Classic Handbag Grained Calfskin & Gold-Tone Metal Black
6. Chanel 19 Handbag Lambskin, Gold-Tone, Silver-Tone & Ruthenium-Finish Metal Black
7. Louis Vuitton Neverfull MM Beige
8. Gucci 1955 Horsebit Bag GG Supreme, Brown, online exclusive
9. Louis Vuitton Mini Dauphine
10. Louis Vuitton Multi Pochette Accessoires Digital Exclusive Prelaunch, Kaki
11. Louis Vuitton Pochette Métis Monogram Reverse Canvas
12. Louis Vuitton Pochette Felicie
13. Louis Vuitton Cannes Monogram Reverse
14. Chanel Large Classic Handbag Grained Calfskin & Gold-Tone Metal Black
15. Chanel Mini Flap Bag with Top Handle Grained Calfskin & Gold-Tone Metal Black
16. LV Speedy Bandoulière
17. Louis Vuitton Pochette Accessoires
18. Louis Vuitton Nano Noé
19. Gucci GG Marmont matelassé mini bag
20. Dior 30 Montaigne Bag Blue Dior Oblique Jacquard
At a glance
- March 2022 shows month-on-month position movements from the February Index for jewellery lines.
- Note: These rankings only reflect search demand, not sales. A SKU’s movement upwards or downwards can be influenced by many factors.
- Hover over individual SKUs to show month-on-month movement.
The Jessica’s Secret Index – Top Jewellery Brand Searches March 2022
1. Van Cleef & Arpels Vintage Alhambra pendant, yellow gold, carnelian
2. Cartier Love wedding band, rose gold
3. Bulgari Divas’ Dream necklace, rose gold, one diamond and mother-of-pearl
4. Van Cleef & Arpels Sweet Alhambra pendant, rose gold and carnelian
5. Tiffany T smile pendant in rose gold, small
6. Van Cleef & Arpels Vintage Alhambra bracelet, 5 motifs
7. Bulgari B.zero1 Necklace, chain, small pendant, rose gold
8. Bulgari B.zero1 Necklace, rose gold, diamonds
9. Cartier Love bracelet, rose gold
10. Cartier Love bracelet, SM Rose gold
12. Chaumet Jeux de Liens pendant
13. Van Cleef & Arpels Sweet Alhambra pendant, yellow gold, mother-of-pearl
14. Cartier wedding band, rose gold, diamond
15. Bulgari Divas’ Dream necklace, rose gold, diamonds
16. Bulgari B.zero1 Necklace, cermet, rose gold
17. Cartier Love bracelet, 4 diamonds, rose gold
18. Bulgari Divas’ Dream necklace, rose gold, one diamond, carnelian
19. Chanel Earrings, Metal & Strass Gold & Transparent
20. Tiffany T smile pendant, yellow gold, small
Coming soonThe Moodie Davitt Report is delighted to announce the launch of 穆迪达维特中国旅游零售报告 – The Moodie Davitt China Travel Retail Report, a digital magazine dedicated to our industry’s hottest market. The new digital title, to be launched in April, will be published in Mandarin and English four times a year across multiple platforms.  This exciting new digital magazine from the world’s leading travel retail publisher will focus on all aspects of China’s travel-related ecosystem, including:
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