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Denver International: A record year for concessions income |
USA. Denver International Airport generated more than US$335.7 million in gross concessions revenue in 2015, marking the third consecutive year of record-setting sales.
The airport’s shopping, dining and services programme ended 2015 with US$335,763,083 in gross revenue, which is +4% higher than the US$322,858,875 generated in 2014.
The airport’s Retail Merchandising Unit (RMU) and kiosk programme, which gives small businesses an opportunity to do business at the airport without a large capital investment, accounted for about US$16 million of the total gross revenue.
The revenue translates to an average of US$12.43 per enplaned passenger in 2015 – an increase of +2.9% over the US$12.08 figure in 2014 and an all-time high for Denver Airport. The airport served a record 54 million passengers in 2015.
The sales resulted in an estimated US$12,255,116 in sales tax to the City and County of Denver and about US$57,589,038 million in concessions revenue to the airport.
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The airport introduced a range of new brands and concepts in 2015, helping to buoy commercial performance |
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“On the heels of Denver International Airport’s 20th anniversary year, we are continuing to transform our shopping and dining program to meet the needs of today’s travelers by offering better variety, healthier options and a mix of local and internationally recognized brands,” said airport CEO Kim Day. “Passengers are showing they approve by their increased spending, and this revenue is essential to maintaining competitive airline fees – which keeps fares low and provides incentives for new routes.”
Denver currently houses about 140 shops, restaurants and services in more than 177,000 sq ft of space. A total of 18 new or updated concessions opened in 2015, including nine new locations on the recently expanded west end of the C Concourse: Tapas Bar, No Boundaries, Coffee Bean/Tea Leaf, Modmarket, CNBC, XpresSpa, Big Bowl/Magic Pan, Say Si Bon, and Happy Cakes & Allegro Coffee.
The airport opened five new gates on the C Concourse in late 2014, and the nine new concessions are said to “represent a bold new vision for the customer experience through an innovative integrated concessions concept that pairs retail and dining options with lounge seating, power hubs, an extended liquor licence within the gate areas, and table-based iPad ordering capabilities”.
Other new additions to the airport in 2015 included Victoria’s Secret, Modmarket and Time Travel. This year, the airport is working to add a brewery-themed restaurant at the Westin Denver International Airport, as well as a common-use passenger lounge.
